Carreras Limited - Imran Mohammed
Skills & Experience: Mr. Mohammad joined British American Tobacco (BAT) in 2016 as an Area Manager within the Caribbean Marketing Unit (CMU), previously known as Carisma. In this role, he was responsible for managing several of the region’s key Tier 1 markets, including St. Lucia, Barbados, and St. Kitts, where he played a critical role in driving commercial performance, strengthening distributor relationships, and ensuring effective market execution.
At the end of 2017, he transitioned to the Trinidad end market as Area Manager. During this period, he oversaw the operations of two major third-party distributors, GDM and Massy, managing coverage across both the North and South regions of the island. This role provided him with valuable experience in distributor management, route-to-market optimization, and sales force effectiveness within a dynamic and competitive environment.
In 2022, Mr. Mohammad was promoted to Market Deployment Manager (MDM) for Trinidad and Tobago, where he assumed broader responsibility for execution excellence, trade marketing strategies, and market performance. Building on his success, he was subsequently appointed MDM for CMU and Guyana in 2023, expanding his regional oversight and deepening his exposure to diverse market dynamics across the Caribbean.
In 2024, he relocated to Jamaica to take on the role of Market Deployment Manager for the Jamaican market, where he continues to drive strategic initiatives, enhance market execution, and support business growth in one of the region’s most significant markets.
Qualifications: Mr. Mohammad holds a Bachelor of Science degree in Management and Sociology, as well as a Master of Science degree in Business Management with a specialization in Marketing.
Follow us
Explore our world
British American Tobacco is one of the world’s most international businesses and many of its Group companies have their own websites.
Careers at BAT
Your difference could make all the difference.
Visit the bat-careers website to find out more about what it's like to work with us and search and apply for jobs.
Contact us
Carreras Limited
8 Automotive Parkway
Kingston 20
Jamaica
Tel : +1 876 749 9800