Carreras Limited - Our Parent Company
We are part of British American Tobacco (BAT), a leading tobacco group, with brands sold in around 180 markets.
We are the result of the integration of two of the Group's Business Units, British American Tobacco Central America and British American Tobacco Caribbean Area, which joined with the purpose of maximising their competitive advantages and consolidating process quality and customer satisfaction.
At the beginning of the 1990’s, the business environment underwent deep changes in trends, globalisation and free trade characterised the world economy, the main economic blocks came into existence, trade barriers were eliminated and global brands strengthened their presence.
Aware of this trend, British American Tobacco companies in the region resolved that the best way to ensure competitiveness was by creating a management team to integrate strategies, structures, and operations in the Area.
The process began in 2001, with the creation of British American Tobacco Central America (BATCA), made up of Republic Tobacco Company (Costa Rica), Tabacalera Nicaragüense (Nicaragua), Tabacalera Hondureña (Honduras), Cigarrería Morazán (El Salvador), Tabacalera Nacional (Guatemala) and Tabacalera Istmeña (Panama). The Dominican Republic was later included as a new BAT branch.
The British American Tobacco Caribbean Area included West Indian Tobacco Limited, Carreras Limited, Demerara Tobacco Company Limited, Carisma Marketing Services Limited, which covered the markets Guyana, Suriname, Barbados, and a group of 21 islands, among these the French overseas territories.
In 2003, the Company implemented a new integration process, this time between BATCA and BAT Caribbean Area to create a new cluster, British American Tobacco Caribbean & Central America (BATCCA).
British American Tobacco Group
BAT is a leading, multi-category consumer goods business. Founded in 1902, today the Group is a truly global company –it employs more than 53,000 people worldwide, operates in over 180 markets and has factories in more than 40 countries.
The Group’s global business is divided into four regions and covers over 150 million consumers and 11 million retail points of sale, with a balanced presence in both high-growth emerging markets and developed markets.
BAT’s portfolio comprises combustible tobacco products, such as cigarettes, alongside a range of non-combustible products. These include New Categories of potentially reduced-risk products –vapour and tobacco heating products and modern oral products, including tobacco-free nicotine pouches –as well as traditional oral products, such as snus and moist snuff.
The Group’s headquarters are in London and the company is listed on the London Stock Exchange. In 2019, the Group generated revenue of £25.8 billion and profit from operations of more than £9 billion.
You can read more about BAT’s global business on our corporate website, bat.com .