Director of Carreras Limited since August 12, 2025
Mr. Hurtado is a seasoned business executive with over 20 years of international experience across Marketing, Sales, and Trade Marketing. He currently serves as Managing Director of Carreras Limited a roll he has held since August 2025.
Skills & Experience: Mr. Hurtado has a proven track record of driving business growth and delivering exceptional results through strategic leadership and strong people development. His expertise spans Latin America and the Caribbean, where he has successfully developed markets, introduced innovative product categories, and consistently achieved demanding commercial targets. His experience includes leading consumer experience initiatives, enhancing customer loyalty programmes managing profit and loss performance, and executing long-term business strategies aligned with global benchmarks. He is also recognized for his ability to foster cross functional collaboration, strengthen trade engagement platforms, and build high performing teams across diverse markets.
Throughout his career, Mr. Hurtado has held several senior leadership roles, including Head of Central America North, Country Manager for Costa Rica and Honduras, Head of Consumer Experience for LATAM North and the Caribbean. Territory Manager for multiple markets, and Trade Business Manager for Central America and the Caribbean. His earlier experience includes key roles in brand management, distribution, and route-to-market strategy, where he consistently delivered sustainable growth and market expansion.
Qualifications: Mr. Hurtado holds a BSc. in Business Administration from the Universidad de Carabobo. He also holds a Coaching Diploma and is fluent in both Spanish and English.